Only the OEM Can Outsmart Xiaomi: The Cost-Performance Battle Between Supply Chains and Smart Glasses

On the evening of October 29, Xiaomi launched its Xiaomi 15 series, drawing considerable attention, and the Bluetooth smart glasses among the lineup sparked significant discussion. With innovative design and outstanding cost-performance, Xiaomi has captivated many users. There's no question that Xiaomi is a respectable company that I hold in high regard. The following discussion is by no means intended to "diminish" Xiaomi but rather to shed light on the evolving role of OEMs and their future potential.

Back in 2021, Newei launched similar Bluetooth smart glasses with particular attention to materials and design. Our smart glasses not only come in three different frame material options but also feature an IP57 water-resistance rating, surpassing Xiaomi's IP54, to meet the various demands of everyday use. Upon release, these glasses secured an ODM order from a listed U.S. company, meeting the strict quality control standards expected by our Western clients and showcasing our deep expertise in supply chain management and quality assurance.

PCBA SMT (Surface Mount Technology) is the core force driving diverse smart products like wearable tech and Bluetooth devices. The advantage of a PCBA SMT OEM lies not only in production scale but also in the high level of supply chain integration. Xiaomi has earned a positive reputation in the wearables market for its affordable prices, but we know that the real competitive edge lies in supply chain cost optimization and quality control—areas where PCBA SMT OEMs excel. By controlling core production processes like PCBA SMT, OEMs can quickly turn design concepts and customer needs into high-quality products with superior cost-performance.

At Newei Industrial, we continuously optimize our PCBA SMT processes, covering products such as smart glasses, wireless tour guide systems, multifunctional air pumps, tablets, and Bluetooth speakers, serving clients in over 100 countries. For OEMs, supply chain advantages extend beyond production efficiency to cost control and the ability to supply global markets effectively. It is precisely this robust supply chain support that makes PCBA SMT OEMs an indispensable force behind the stability of many brand manufacturers.

Looking to the future, as the market for wearable technology and other consumer electronics continues to expand, supply chain integration and the professional manufacturing capabilities of OEMs will become increasingly critical. Brands like Xiaomi attract large user bases with market reach and innovative designs, while OEMs ensure high quality and efficiency through supply chain management and PCBA SMT processes—making the synergy between brands and OEMs the true driving force behind industry advancement.